A “Weblog” – or “blog,” for short – is a Web site that consists of a collection of posts,
or entries, organized in reverse chronological order.
- “Blogs are ideal for providing a fl ow of time-sensitive information, such as commentary and analysis of events.
Typical blogs include the following features:
- Description
- “Posts”
- “Comments”
- “Trackback”
- “Permalink”
- “Sidebars”
Using blogging in business “When Pitching Your Business to a Blogger”:
• Keep it short.
• Start a conversation.
• Don’t ask directly for a link or a mention.
• Target individual bloggers; don’t send a mass e-mail.
• Focus on why the blogger might be interested in your product or service.
