Blogs differ from other corporate communications in six distinct ways:
- “Publishable”
- Findable
- “Social”
- “Viral”
- Syndicatable
- Linka
Good Blogging :
- Talk, don’t sell
- Post often and be interesting
- Write on issues you know and care about
- Blogging saves money, but costs time.
- You get smarter by listening to what people tell you.
