Builet pints from the book:
The Triple Force: “The tools of creativity are now cheap and talent is more widely distributade than we know”
- Democratization” of production tools than we know.”
- Reduced distribution costs.
- Supply-demand pipeline
Nine Basic Rules of Long-Tail Success:
- Move inventory way in…or way out
- Let the customers do the work
- One distribution method doesn’t fi t all
- One product doesn’t fi t all
- One price doesn’t fi t all
- Share information
- Think ‘and’ not “or”
- Trust the market to do your job.
- Understand the power of free
