Long Tail

23 04 2008

Builet pints from the book:

The Triple Force: “The tools of creativity are now cheap and talent is more widely distributade than we know”

  • Democratization” of production tools than we know.”
  • Reduced distribution costs.
  • Supply-demand pipeline

Nine Basic Rules of Long-Tail Success:

  • Move inventory way in…or way out
  • Let the customers do the work
  • One distribution method doesn’t fi t all
  • One product doesn’t fi t all
  • One price doesn’t fi t all
  • Share information
  • Think ‘and’ not “or”
  • Trust the market to do your job.
  • Understand the power of free
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